Freaking A’ Buffalo! They got me good this time. Oh you want a sneak peak at our new alternative jersey? No problem, lets post it on Twitter. Except old the phone there Buffalo, all you literally did was post a picture of a dark blue denim like square. *Gasp* So revealing!

The marketing interns at the Sabres are crushing it with this post. You want to know how to drum up suspense? Post a dark blue square on Twitter and bam! Instant suspense. Such a Buffalo move if I have ever seen one.

Here is the full reveal. Would it have killed them if the “sneak peak” showed some blue AND some yellow? Jimmy Crickets people, get your shit together over there.